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Swiss watchmaker Best Swiss TAG Heuer replica watch said Friday that it is eliminating its advertisements in the United States featuring the golf star.

TAG Heuer CEO Jean-Christophe Babin told Swiss daily “Le Matin” that the company was responding to “recent events” surrounding the golfer.

“We recognize Tiger Woods as a great sportsman but we have to take account of the sensitivity of some consumers in relation to recent events,” Babin was quoted telling the newspaper.

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